The Exit Plan · a free 3-day live workshop with Ana Calin

Your host

Ana Calin.

I believed the wrong thing about money for ten years.

sent you here. Here's who I am.

I'm Ana Calin. I write How We Grow, a newsletter read by about 80,000 people who want to get paid for their writing. It's made $1.4M, on about two hours a day, and I've never taken a sales call. These three days are for writers with something to teach and nothing selling yet, whatever the size of your list.

“
"I wish" tells your brain: fantasy, file it. "I want" tells your brain: start looking for the next step.

Ana

how we growa newsletter about getting paid for your writing800+ student wins

2015

Senior executive. Big salary. I felt poor.

I earned more than my parents earned in their whole lives. My belief was "I should be grateful for what I have." It sounds like wisdom. It means: don't want more, don't ask, don't leave.

2017

The company collapsed.

4 AM on a hotel bathroom floor in Singapore, I said out loud for the first time: "I wish I could do my own thing."

Wish. Not want. It took five more years to hear the difference.

2023 to 2025

First four-figure months. Then a six-figure year.

First six-figure year, baby on my hip, in my forties.

$1.4Mfrom the newsletter, on about two hours a day, from Greece

Top 10Substack on turning what you know into income

2026

The business passed a million.

$1.4M from the newsletter, on two hours a day.

Same skills the whole time. The beliefs changed. The actions followed. The money followed the actions.

Tue Nov 17 to Thu Nov 19 · live, 12:00 pm New York

Three sessions. Each one ends with something you made.

DAY1

Tuesday, Nov 1712:00 pm New York7:00 pm Greece

Find what your readers would pay for.

What it is, why AI flipped the order, and where to find yours.

You leave with: your one reader, and the problem she'd pay you to fix.

You're writing for everyone, which is why nobody pays. So we pick one reader and name her. Then we find the problem she'd pay you to fix, in what you already know.

Why AI flipped the order, and what that means for you
Who your one reader is, and how to name her
The problem she'd pay you to fix, written in her words

Reader fileEXAMPLEDAY 1

the one who opens every email

READER: Mother of two, four years out of work.
STUCK ON: Freezes every time she opens her CV.
SHE'D PAY FOR: A clear plan back to work.

Name your one readerDONE

The problem she'd pay you to fixDONE

DAY2

Wednesday, Nov 1812:00 pm New York7:00 pm Greece

Turn it into an offer, with a price.

The one sentence that turns it into something people pay for, and the price question that ends "am I charging too much?"

You leave with: your offer, in one sentence, priced.

Ten thousand readers and no offer is a hobby with analytics. A few dozen readers and one priced offer is a business. We turn her problem into one offer you can say in a sentence, and we put a price on it.

The one sentence that says who it's for, what changes and how long it runs
How to price it, and how to say the price out loud
At the end, my program, for anyone who wants to keep going with me. You can leave before it.

DAY3

Thursday, Nov 1912:00 pm New York7:00 pm Greece

Write the ask.

The step almost everyone gets wrong, and how to get your first yeses without a sales page or a call.

You leave with: your first ask, written, ready to send.

Readers can't buy what they don't know you sell. So you write the ask that tells them what it is and how to get it, and you leave with it ready to send.

How to ask in your own voice, without apologising for it
Who to send it to first, and when
Stay to the end: five people there live win a 1:1 with me

You · your newsletterEXAMPLEsend

Back to work, by spring.

Back to Work in Six Weeks opens Monday.

So I built the thing I needed: a six-week course, $149.

see what's inside

your name

Sent to her ten readers

Come to all three. Each day builds on the one before.

Honest fit check

Is this for you?

Tap the ones that sound like you.

For writers with something they could teach and at least a few people who read them, from a brand-new newsletter to a few thousand subscribers, but nothing those readers are buying yet.
Not for you if you want to grow your list first, or want someone to do it for you.

Likes are not buyers. An offer is how you get paid.

800+ student wins

It works with the list you have, whatever its size.

"I finally see the possibility of monetizing here!"

Adora LeeApr 23, 2025

Almost none of them happened because of a tactic. They happened the week a belief changed.

Gustavo Karakey

Can I just say that you have over delivered. Wow! It's nice to have a clear map. Still work to do, but much more satisfying, and less wheel spinning. :)Apr 21, 2025

Jeanette Martin

What a brilliant, actionable, organised, inspiring bootcamp. Thank you, Ana.Apr 21, 2025

Shahidah Al-Amin

I love the way you get straight to the point about growth and how to communicate value to your audience so they WANT to pay you. It is a priority of mine to grow my audience and get paid for my offers & I'm really confident that your roadmap will help me achieve that.Apr 23, 2025

Adora Lee

I finally see the possibility of monetizing here!Apr 23, 2025

Hilde Palladino

Thank you so much, this was so worth my time and moneyMay 26, 2025

Michael Wallace

Ana provides clear advice and actionable steps on how to grow your Substack.Apr 23, 2025

Anne-Marie Duchene

I support your work because you are wicked smart and share such valuable information for someone getting started on this platform. I have a full grown 20+ year business and have been on SM for years but want to write better content for my audience and you are helping me do just that. I am so grateful to have found you!Apr 23, 2025

Sue Bolton

Everything was fabulous but I was particularly thrilled about the content strategy and how that was all interrelated with the paywall strategy, plus the promotional calendars, etc. I have to go back and review all of it. Thank you.Apr 26, 2025

Stacie Whitney

One thing I notice and admire about you Ana, is you are an action taker. You don't sit around for months trying to decide on what to offer, or what colour to make your background. You ask the question, do what you need to get clear, and then act on it.Apr 26, 2025

Alyssa Zander

Thank you so much Ana for the support, guidance, and tools!May 26, 2025

Reviews from Ana's readers and students, as published on her Substack.

Stay until the end of Day 3. Five people who are there live win a 1:1 with me, worth $3,000.

Free to enter. Live attendees only. Five names picked at random at the end of Day 3.

Questions

Is it really free?

Yes. All three sessions are free and live, and the replays stay up for 48 hours. On Day 2 I'll show you my program, for anyone who wants help taking their offer to launch, and on Day 3 I answer questions about it. You can leave before either, keep everything you wrote and never buy a thing.

What if I can't make it live?

Come live if you can. If you miss a day, its replay stays up for 48 hours. VIP keeps the full recordings.

Do I need a big list?

No. Most of the readers who answered my October survey have under 100 subscribers, or no newsletter yet. That's a normal place to start.

Quick recap.

WHAT

A free 3-day live workshop with me on how to build the income that lets you leave your job in 2027. You leave with one offer, one price, and your first ask, written.

WHEN

Tue Nov 17 to Thu Nov 1912:00 pm New York / 7:00 pm Greece, all three days.

WHERE

Live on Zoom, from anywhere. Come live if you can: that's where we do the work together.

17Tue

18Wed

19Thu

See you Tuesday, Nov 17.

Free. Three live sessions with me. You leave with your offer, your price and your first ask.

You’ll get the confirmation sent to your email address.

After you sign up, you'll get the link to my WhatsApp channel. Your exit number is waiting there, with the voice notes and reminders I don't post anywhere else.

free · live on Zoom · 12:00 pm New York / 7:00 pm Greece

Join The Exit Plan, free.

How to Build the Income That Lets You Leave Your Job in 2027

Ana Calin.

Senior executive. Big salary. I felt poor.

The company collapsed.

First four-figure months. Then a six-figure year.

The business passed a million.

Three sessions. Each one ends with something you made.

Find what your readers would pay for.

Turn it into an offer, with a price.

Write the ask.

Is this for you?

It works with the list you have, whatever its size.

Almost none of them happened because of a tactic. They happened the week a belief changed.

Questions

Quick recap.

WHAT

WHEN

WHERE

See you Tuesday, Nov 17.